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Hi! I'm Marika.

Hi! I'm Marika.

Hi! I'm Marika.

Hi! I'm Marika.

Most recently at Gorgias, I led design for conversational AI ($10M ARR) that helped businesses automate and scale customer support and sales.

Most recently at Gorgias, I led design for conversational AI ($10M ARR) that helped businesses automate and scale customer support and sales.

Most recently at Gorgias, I led design for conversational AI ($10M ARR) that helped businesses automate and scale customer support and sales.

I'm scrappy & outcome-driven
I built my career from scratch as a musician turned designer. That same resourcefulness shows up in how I work: I move fast, stay pragmatic, and make things happen.
I thrive in high-ownership roles
I confidently lead projects across the full product lifecycle, often juggling multiple hats to move a project forward. I drive discovery and strategy to deliver thoughtful, system-driven solutions.
I tackle complexity through collaboration
From digging into developer docs to understand platform limitations to testing AI behavior with engineers, I get in the trenches with cross-functional partners so I can understand and uncover constraints early.
I care deeply about craft & quality
I enjoy improving and building the infrastructure (processes, guidelines, systems) that raise the bar for everything we build. I sweat the details but ship fast to learn and iterate over perfection.

I have experience:

And shaping tools that help businesses operate more efficiently.

And shaping tools that help businesses operate more efficiently.

Generating AI articles for knowledge building

Generating AI articles for knowledge building

Influenced a 5% increase in merchants with ≥ 10 articles

Influenced a 5% increase in merchants with ≥ 10 articles

Redesigning onboarding for first-timers

Redesigning onboarding for first-timers

Boosted adoption by 15%; led async testing adoption that halved research time

Boosted adoption by 15%; led async testing adoption that halved research time

Ma•rika

Ma•rika

Ma•rika

like paprika

I’m a conservatory-trained violinist and self-taught designer. As a creative, I find fulfillment in making things that bring joy or add value to others, regardless of the medium.

As an average human, I'm obsessed with investigative non-fiction, dog-watching at coffee shops, baking (but not eating) desserts, mid-century modern homes, and collecting cute trinkets (smiski and stickers). I'm also a foster at the Southern California Golden Retriever Rescue.

I’m a conservatory-trained violinist and self-taught designer. As a creative, I find fulfillment in making things that bring joy or add value to others, regardless of the medium.

As an average human, I'm obsessed with investigative non-fiction, dog-watching at coffee shops, baking (but not eating) desserts, mid-century modern homes, and collecting cute trinkets (smiski and stickers). I'm also a foster at the Southern California Golden Retriever Rescue.

MY BOOKSHELF

Bad Blood

The Creative Act Cover

Shoe Dog

Principles of UX Cover

Empire of AI

App Icon Book Cover

no more tears

Jony Ive Cover

Billion Dollar Whale

Kinfolk Entrepreneur Cover

Born a Crime

Grid Systems Cover

Product Designer / Gorgias

2022 - 2025

UX Designer / Product Buds

2021 - 2022

Design & Marketing Manager / LA Chamber Orchestra

2017 - 2021